DECEMBER 20226EDITORIALDECEMBER - 15 - 2022, Vol - 02, Issue - 03 Published by ValleyMedia, Inc. Editorial StaffAva GarciaDavies MedowsJohnson Heller Joshua Parkersales@foodbusinessreview.comeditor@foodbusinessreview.commarketing@foodbusinessreview.comEmailVisualizerAsher BlakeManaging EditorFood Business Review Visit www.foodbusinessreview.comCopyright © 2022 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.TO SUBSCRIBE TOVian IsaacStanley MartinStanley MartinManaging Editoreditor@ foodbusinessreview.comDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsUnlocking the Benefits of Tech-Driven Food and Beverages MarketingThe food and beverage industry has been continually riding the wave of transformation since the onset of the pandemic. Evolving with technology, the industry is reassessing business models and marketing strategies to expand reach and widen profit margins. This is where tech-driven marketing picks up steam. Reportlinker.com recently announced that the global food and beverages market is expected to reach $6,383.49 billion in 2022 at a CAGR of 9.7 percent, and is projected to grow to $8,905.5 billion in 2026 at a CAGR of 8.7 percent. This stellar growth is powered by a gamut of tech trends sweeping across the food and beverage marketing arena.Consumer data-driven marketing has become a megatrend in the industry. As a result, food and beverage companies are leveraging big data and advanced data analytics to gather customer data to understand their preferences and demands to deliver products and services that boost consumer satisfaction. Restaurants are attracting customers and marketing their delicacies with virtual culinary experiences by diffusing the aroma and mimicking chewing sounds through VR headsets, aroma diffusers, and bone conduction transducers. This enables food lovers to enjoy a fine dining experience from any location. This edition of Food Business Review delivers a bird's-eye view of the recent developments in food and beverages marketing and insights into how companies are aligning with these latest trends to transform legacy practices and improve outcomes. We have curated thought leadership articles from industry experts, including the CMO of The Human Bean and the Executive Vice President of Growth at Crumbl Cookies. We also took a deep dive into the market trends to narrow down the list of companies delivering robust food and beverages marketing solutions. Equipped with innovative technological capabilities, the enlisted companies, such as Propaganda, Upstart Food Brands, Marriner marketing, and Allebach Communications help transform businesses at the cloverleaf of various disruptive technologies. We hope this edition of Food Business Review on food and beverages marketing helps you build the partnership you and your organization need to foster an environment driven by efficient technology. Let us know your thoughts!
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