AUGUST 202419HOW MAPPING PRODUCTS CAN ENHANCE YOUR BUSINESSBY ENRIQUE LEON, AI ENTERPRISE ARCHITECT, AMERICAN SUGAR REFININGIntroductionMapping products are tools that allow you to visualize, analyze, and manipulate geospatial data. They can help you solve complex problems, optimize operations, and gain insights from your data. In this article, we will explore how mapping products, such as Google Earth Engine and Azure Maps, can improve accuracy, reduce work, and improve efficiency for your business, with real life examples that are affordable and scalable. What can I expect from mapping engines?Map engines or map applications have features such as geocoding and reverse geocoding for location-based services, route optimization for efficient navigation, and mapping visualizations to enhance the user experience. For better decision-making and insights, businesses can use the engines using geospatial analytics. Features and functionalities include and afford: · You can access a vast collection of publicly available imagery and data, such as Landsat, Sentinel, MODIS, and more, without having to download or store them on your own servers.· You can use pre-built algorithms and models to perform common tasks such as image classification, change detection, clustering, and segmentation, or you can create your own custom scripts using JavaScript or Python.· On most cloud-based engines, you can scale your analysis and processing to millions of pixels and thousands of images, leveraging cloud infrastructure and parallel computing.· Some engines afford the ability to collaborate with other users and share your results, such as through the Earth Engine Code Editor, the Earth Engine Data Catalog, or the Earth Engine Apps platform.Google Earth EngineGoogle Earth Engine is a cloud-based platform that provides access to petabytes of satellite imagery and geospatial datasets. It also offers powerful computing and machine learning capabilities to process and extract information from the data. With Google Earth Engine, you can:· Create interactive maps and visualizations of your data· Perform complex analyses and modeling of geospatial phenomena· Develop and deploy custom applications and algorithms· Integrate with other Google products and services, such as Google Cloud, Google Maps, and Google DriveSome of the benefits of using Google Earth Engine are:· It is free for non-commercial use and offers flexible pricing plans for commercial use· It is scalable and can handle large and complex datasets· It is fast and can perform computations in seconds or minutes· It is easy to use and has a user-friendly interface and documentation· It is collaborative and supports sharing and publishing of your workPractical examples of how Google Earth Engine can help your business are:· Disasters: You can enhance your disaster response and recovery, by using near-real-time imagery and analysis to identify affected areas, prioritize interventions, and assess damages.CXO INSIGHTSEnrique Leon
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