APRIL 20236EDITORIALAPRIL - 2023, Vol - 02, Issue - 05 ISSN 2836-1970Published by ValleyMedia, Inc. Editorial StaffAva GarciaDavies MedowsJohnson Heller Joshua Parkersales@foodbusinessreview.comeditor@foodbusinessreview.commarketing@foodbusinessreview.comEmailVisualizerWill FortManaging EditorFood Business Review Visit www.foodbusinessreview.comCopyright © 2023 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.TO SUBSCRIBE TOVian IsaacStanley MartinStanley MartinManaging Editoreditor@ foodbusinessreview.comDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsPower of Personalization in Food and Beverage MarketingThe food and beverages industry has constantly evolved with new trends and developments in the market. Recently, the focus has been on health and wellness, sustainability, and digitalization. The use of technology such as mobile apps and social media has become essential for reaching out to customers and enhancing their experience. Personalization is another trend that has gained momentum, as companies offer customized products and services to meet individual preferences. Following this trend, the market is projected to grow from $281.14 billion in 2021 to $529.66 billion in 2028 at a CAGR of 9.5 percent in the 2021-2028 period. Among the trends that are driving food and beverage marketing, personalization is notable. Companies increasingly offer personalized products and services to cater to individual preferences in the food and beverages market. This includes providing customized nutrition services based on personal health data and preferences and using digital tools such as mobile apps and online platforms to provide personalized recommendations, targeted promotions, and convenient ordering and delivery options. The trend towards personalization enables companies to stand out in a crowded market and build stronger customer loyalty by offering a more tailored and satisfying experience.To spotlight the key developments, Food Business Review APAC illustrates how companies leverage the latest developments in the food and beverages marketing industry to deliver an exceptional experience to customers. This edition also features leadership articles from Kristie Mitchell, Chief Marketing Officer at Biscuitville Fresh Southern, and Huy Tran, National Marketing Director of Aburi Restaurants Canada. They shed light on the latest food and beverage marketing trends, including modern tools to attract new customers. In this edition of Food Business Review APAC, we also bring the top food and beverage marketing solution providers delivering the best outcomes to their clients. In the list, Hopscotch Sopexa particularly stands out for creating marketing campaigns that fit audiences from different cultural backgrounds and modes of consumption, along with showcasing product quality, GIs, and nutritional benefits. Through the following pages, we aim to highlight the innovative trends and latest developments in food and beverage marketing. We would like to know your thoughts.
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